Privacy Policy

1. Information We Collect

PrimeMotion collects the following categories of information:

• Account and profile information: your email address, and the profile details you choose to provide — such as your name (if provided), gender, date of birth (we use it to calculate your age automatically, so your profile and personalized guidance stay accurate over time), height, weight, fitness goal, profile photo, and in-app preference settings. Your password is handled by our platform provider and is never received or stored by PrimeMotion (see Section 3).
• Daily wellness check-ins: the scores and notes you report for mobility, energy, pain, balance, posture, mood, sleep, and soreness, plus your recovery check-in responses (soreness, stiffness, sleep quality, stress, fatigue) and any notes you write.
• Assessment answers and results: your Mobility & Flexibility self-assessment answers, difficulty and discomfort ratings, and the scores they produce.
• Posture screening photos: the front, left, and right photos you capture for a posture screening, and the analysis they produce.
• Body-composition photos and estimates: the front and two side photos you capture, and the visual BMI and body-fat estimates they produce. These are estimates based on photos, not clinical measurements.
• Balance sensor readings: measurements from your device's motion sensors collected during balance tests (for example, sway values), and the scores derived from them.
• Activity history: completed and saved routines, cardio workouts, daily step counts, plank challenge results, goals and milestones, your PrimeMotion Score, learning progress, and content you bookmark.
• Messages you send us: your name, email address, and message when you use the in-app Contact form.
• Usage information: basic usage events (such as app visits) and device and session information collected through our platform provider's analytics (see Section 7).

2. How We Use Your Information

We use your information to:

• Create and manage your account and sign you in
• Provide your assessments, scores, progress history, and personalized workout and coaching recommendations
• Generate AI-powered results and guidance when you choose to use AI features (see Section 4)
• Show your trends, achievements, and PrimeMotion Score
• Respond when you contact us for support
• Maintain and secure the service, and understand how the app is used

We do not sell your personal information, share it for advertising purposes, or use it to track you across other companies' apps or websites.

3. Sign-In and Account Security

PrimeMotion accounts use email and password sign-in. Authentication — including storage and verification of your password — is handled entirely by our platform provider, Base44. PrimeMotion cannot access, view, or store your password. The app currently does not offer Google, Apple, Facebook, or other social sign-in.

4. AI Features

Several PrimeMotion features use AI models, accessed through our platform provider Base44's AI services. Posture photo analysis is performed using Anthropic's Claude vision models. When you use these features, the following information is sent for processing:

• Posture and body-composition photos, when you complete those assessments
• Assessment answers and results (for example, balance test measurements or mobility ratings), so the AI can produce your personalized analysis and recommendations
• Wellness check-in data, when relevant to a coaching question or recommendation
• Questions you type into the AI coach feature

Your prompts do not include your name or email address. Results are saved to your account so you can review them later. We do not use your content, photos, or assessment data to train AI models that we operate. How third-party model providers retain or process inputs is governed by their agreements with our platform provider; we do not make representations on their behalf.

AI features are optional. You can use routines, workouts, and manual tracking in the app without using photo-based assessments or the AI coach.

5. Photos: Capture, Analysis, and Storage

For a posture screening you capture three photos (front, left side, right side); for a body-composition estimate you capture three photos (front and both sides). You can also add a profile photo. Photos are captured in the app and uploaded to PrimeMotion's storage, which is hosted and managed by Base44 on cloud infrastructure. They are sent as inputs to the AI analysis described in Section 4 and are not used for AI training by us.

Your assessment photos are stored with your assessment records so you can review your history. Stored photo files are accessible to anyone who has the exact link, so please avoid sharing your results links publicly. Your photos are accessible to you in the app, and to authorized PrimeMotion administrators and our platform provider as needed to operate and support the service.

Deleting your account removes your posture and body-composition records (see Section 10). The app does not currently offer a way to delete an individual photo or assessment record separately from account deletion. The underlying image files and provider backups may not be erased immediately when records are deleted — see Section 11.

6. Device Permissions

PrimeMotion requests the following device permissions, only where needed:

• Camera: to capture posture screening photos, body-composition photos, and your profile photo.
• Photo library: to let you upload an existing photo as your profile picture.
• Motion and orientation sensors: to measure sway during balance tests. These readings are processed on your device, and the derived scores and measurements are saved with your assessment.
• Microphone: only if you record practice videos in the Form Coach feature. Those recordings stay on your device and are not uploaded or sent anywhere.

You can deny a permission when it is first requested, or change it later in your iOS Settings (Settings → PrimeMotion). Features that need a permission you have denied will not work until you grant it.

PrimeMotion does not currently use Apple Health / HealthKit, push notifications, or location services.

7. Third-Party Services

PrimeMotion is built on the following services. Each receives only the data described below:

• Base44 (platform provider): hosts the app, database, file storage, authentication, analytics, email delivery, and AI services. Receives your account information, the content you store in the app (including assessment records and photos), usage events, and support messages. Base44 processes this data on our behalf as our service provider. Privacy policy: base44.com/privacy-policy
• Anthropic (AI model provider): its Claude vision models analyze posture and body-composition photos, and other AI features use models selected through our platform provider. Receives photo and assessment inputs for processing. Privacy policy: anthropic.com/privacy
• RevenueCat (subscription management): processes PrimeMotion Premium purchases made with Apple In-App Purchase. Receives Apple purchase transaction data and its own anonymous app identifier; we do not send your email address, name, or health data to RevenueCat. Privacy policy: revenuecat.com/privacy
• Apple (in-app purchases): if you purchase PrimeMotion Premium, Apple processes the payment. We do not receive your card or payment details.
• Google Sign-In: not used. PrimeMotion accounts use email and password only.

We do not include advertising or cross-app tracking SDKs in PrimeMotion.

8. Data Storage and Security

Your data is transmitted over encrypted HTTPS/TLS connections and stored in Base44's managed cloud infrastructure, which enforces encryption and access controls as described in its privacy and security documentation. Within the app, your records are protected by row-level access rules so that only your account can view and edit them. Authorized PrimeMotion administrators and our platform provider can access records when needed to operate, maintain, or support the service, including to help you with support requests.

No method of storage or transmission is completely secure. We and our providers use reasonable safeguards, but we cannot guarantee the absolute security of your information.

9. Your Rights and Choices

The privacy rights you have may vary depending on where you live. Within the app, you can currently:

• Access and view your profile, check-ins, assessments, and history in the app
• Correct your profile information (Profile → Personal Information)
• Delete individual goals, bookmarks, and saved routines from their lists in the app
• Delete your account and its data from Profile → Settings (see Section 10)
• Change permission settings (camera, sensors, microphone) in your iOS Settings
• Avoid AI features and photo-based assessments while continuing to use the rest of the app

For other requests — such as exporting your data, restricting processing, withdrawing consent, or other rights available in your region — contact us at support@primemotionapp.com or through the in-app Contact page. We will respond as required by applicable law.

10. Deleting Your Account

You can delete your account inside the app: go to Profile → Settings → Delete Account and follow the confirmation steps. Your records are deleted as part of processing the request — not merely deactivated.

Deleted with your account: your user account (email address, profile details — including your date of birth — and in-app settings), daily wellness check-ins, recovery check-ins, completed routine history, posture screening records (including stored photo references), balance assessment records, body-composition records, saved exercise plans, and plank challenge records.

Not deleted immediately by the in-app deletion process: mobility and flexibility assessment records, cardio workouts, step counts, goals, learning progress and bookmarks, saved routines, PrimeMotion Score records, previously uploaded image files, and copies of data in platform provider backups. These may be removed later by us or by our platform provider, but we cannot promise a specific timeline. If you want any of these categories deleted as well, contact us at support@primemotionapp.com and we will process your request.

Information we must keep for legal, security, or legitimate business purposes may be retained as permitted by law.

11. Data Retention

We keep your information only as long as needed for the purposes in this policy:

• Account, profile, and app data: kept while your account is active, until you delete it or the information
• Assessment records and photos: kept with your account until deletion, so your history remains available
• AI processing: inputs are processed to generate your results; saved results stay with your records
• Contact messages: kept only as long as needed to handle your request
• Usage analytics and provider backups: retained according to our platform provider's policies; we do not control those periods
• Deleted accounts: covered records are removed when deletion is processed; other categories are described in Section 10

12. Children's Privacy

PrimeMotion is intended for adults, and its content is designed for adults over 40. The app requires an email address to create an account and does not verify age. It is not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will take steps to remove it.

13. Changes to This Policy

We may update this privacy policy from time to time. We will post the updated policy on this page and revise the "Last updated" date. You are encouraged to review this page periodically.

14. Contact Us

If you have questions about this policy or how your information is handled:

• Email: support@primemotionapp.com
• In-app: use the Contact page